If the halo effect proves true in reverse and people start believing that the company’s new product designs severely compromise the most basic functionality, the distortion field might never recover its full strength. Refusing for so long to acknowledge that there might be a problem turns their pioneering spirit into pigheadedness. Recommending people buy insanely overpriced slipcovers makes it seem callous.
Telling people to hold the phone differently hasn’t just annoyed users, it’s painted Apple as arrogant. Whether or not that proves to be true, the company has been unusually high-handed and defensive about dealing with complaints, dragging its competitors into the fray and setting off another storm of high-profile criticism. It’s difficult to comment on the justifiability of claims that the company’s latest iPhone antenna design is critically flawed without much firsthand experience using the device, but it’s extremely easy to believe people’s claims that the company deliberately released a flawed product into the market. No longer the underdog, Apple is now one of the most visible success stories in tech- so visible, in fact, that it’s become somewhat of a target.
The white earphone cords that once advertised your exclusivity now only make you one of a million drones. These days its iPods and iPhones are everywhere, and apart from outer cases and two body color choices, there aren’t many things differentiating one user from another. Its computers have always had miniscule market share, but a disproportionate (and carefully engineered) amount of media coverage portraying them as the preferred choice of artists, creative professionals, fashionistas, free thinkers and bohemians of all types. It’s also worked because Apple has been an underdog for a very long time. The illusion needs careful and regular tending. This is the effect that glorifies every new feature and makes all faults and omissions seem insignificant in comparison. This is what industry watchers call a “reality distortion field”, and Apple has used it to full advantage. It’s managed to use product design, marketing, user interaction and consumer psychology to imbibe its products with unmatched levels of desirability. Apple is a company we constantly watch because of its ability to balance hype with genuine innovation. Without delivering solid products and following through on promises, you’ll just fall flat on your face. TESTED 18 SUPERCHARGED PREMIUM GRAPHICS CARDS 7 DIGITAL VIDEO CAMERAS UNDER RS 35,000Įxpecting trust here’s only so far hype can take you. | 18 Graphics Cards and 7 Video Cameras | Uncover Windows 7's Secrets Rs 150īE A SOCIAL MEDIA MANAGER! TWEAK SECRET WINDOWS 7 SETTINGS Sh Shows you how h tto rev up your ride WIN! Rs 2 lakh worth of prizes including cool gadgets accessories, movies, books and software
0 kommentar(er)
